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    中國圖書出版業

    作者: 阮一峰

    日期:2007年12月17日

    上個星期五,遼寧出版集團在上海證券交易所發行新股。

    我根據它的《招股說明書》,以及一些統計數字,我談談對圖書出版業的一些感想。

    2000年到2005年,全國圖書銷售額年均增長5.5%,大大低于同期GDP的增長率。因此,圖書出版業是一個低速增長、甚至是不景氣的行業。

    2005年,全國出版的所有圖書總定價大約是632.25億元,銷售總額是493.2億,就是說大概只賣出了三分之二的書。

    有資料稱,在所有銷售出去的圖書中,37.33%是中小學課本,26.63%是教育類讀物(比如課后輔導材料),7.96%是大中專教材。三者相加,超過70%。這就是說,中國圖書市場大部分都是靠課本在維持。因此,圖書出版業只能賺一些小錢,賺大錢很困難,除非你賣課本。

    如果除去課本和教育類讀物,493.2億的圖書銷售總額將只剩下138.5億。這就是說,全國人均購書額一年不足10元。考慮到現在的書價,這等于說中國人中有很大一部分,一年都不買一本書(課本和教育類讀物除外)。

    從印刷數量上看,一本書售出3000本左右可以保本,售出幾萬本就是暢銷書,售出幾十萬本就是大暢銷書,售出一百萬本以上就是超級暢銷書。事實上,全國一年中銷售過百萬冊的文藝類暢銷書不到10種,別忘了,我們可是一個10多億人的國家啊!

    不能不說,中國人不愛讀書。一個重視教育的民族卻不愛讀書,這是怎樣的一個民族呢,又是怎樣的一種教育呢?

    最后生成于 2018-7-9 07:41:57

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