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    技術有什么未來?

    作者: 阮一峰

    日期: 2014年1月2日

    2014年的第一天,我都在家里寫東西。

    晚餐后,我想出門走走,不知不覺來到熱鬧的商業區。大商場正在跨年促銷,“滿500送300券”。據說從昨天早上開始,已經連著搞了36個小時。我到的時候,所有的專柜都像被洗劫過一樣,收銀臺前還是排著長長的人龍。

    正當我對人民的消費熱情驚嘆不已的時候,就在商場樓下的人行道上,看到了一個新玩意。那是一臺大型的戶外移動廣告播放平臺,幾百寸的屏幕,對著大街播放廣告,下面裝著輪子,足足有一臺卡車那樣大。

    我圍著它,足足研究了10分鐘,想搞清楚它的電力、驅動、輪軸、信號、升降這些系統是怎么集成的。最后覺得,這玩意真先進。但是,這么先進的玩意只是用來在路邊播放廣告,我心里有點不是滋味,感到技術完全為消費服務,消費成了席卷一切的力量。

    回家的路上,我繼續在想這個問題,驚恐地發現,消費已經成為技術發展的源動力和歸宿。一種新技術推向市場,取得成功的標志,就是看它能帶動多少消費。技術公司帶動消費的潛力越大、金額越高,它就越成功。我們這些搞技術的人,做夢都想取得市場成功,其實大家就是在拼誰創造的消費金額大、增速快。

    可是這樣做對嗎,技術完全用來為消費服務?

    消費是人類生存和生活的前提,本身并沒有錯。但是,當我們鼓吹消費文化,企圖建立一個消費社會、消費人生的時候,事情就不一樣了。所謂刺激消費,很大程度上是在鼓吹和放大人類享樂縱欲、貪婪懶惰的本性,以及金錢至上、及時行樂的價值觀,將人類異化成消費工具。

    以前,我們常聽到的口號是“技術讓生活更美好”,但現在不是這樣,技術只是刺激消費的工具。理想中,技術應該發揚人性的正面因素,實際上技術卻被用來放大和推動人性的負面因素。比如,我們動用大量的金錢和能源,造出一面可以移動的巨型廣告屏幕,在夜晚安靜的街頭不眠不休地生成光污染和噪音污染,號召人們一定要去花錢享受。

    電影《瓦力》描述了未來的人類世界是一個富裕社會,技術高度發達,一切生活問題都能自動解決,甚至都不用你動手。可是到了那個時候,人類都胖得站不起來了。但是也沒關系,因為不用站起來,技術就都幫你搞定,所以人類也不再在乎當直立動物了。

    這就是技術的未來嗎?

    最后生成于 2018-7-9 07:42:01

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